About the Initiative

Swanky Genius The Bird & Lamp The Cat are whimsical best pals who share uplifting messages for all!

Through a coloring book and journal series, tote bags, an artist guidebook, a podcast, and Instagram, every soul can find a source of inspiration.

"The soul behind all art and innovation."

About the Artist

North Star is a vibrant, ingenious artist who perfectly expresses Swanky Genius The Bird & Lamp The Cat. Having always been a creative soul, North Star is an ardent LEGO builder, a skater, a keyboard and guitar artist, an avid reader, loves to travel, and of course adores cats!

About the Founder

Peshah is a neurodivergent creative who spent decades contributing her talents across international companies and startups, while continually supporting nonprofit causes and community organizations through her art and compassionate leadership.